Branding

Personal Branding

IDENTITY * BRANDING * CONCEPT * IDENTITY * BRANDING * CONCEPT * IDENTITY * BRANDING * CONCEPT * IDENTITY * BRANDING * CONCEPT *

This logo is born from the idea of representing the creative and research process that activates in our minds when we need to create something.
The brain, therefore, like an intricate maze of impulses and ideas, is represented here through the use of the initials of my name.
The style is inspired by Kufic (angular, in this case), a calligraphy of the Arabic language which, according to tradition, is considered one of the oldest forms of writing.
For the colors, I have chosen red, an activating color associated with passion, strength, and vitality, and blue, which promotes balance and harmony and is associated with truth, calmness, sincerity, and intuition.